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A TobaccoIntelligence [3] analysis of the industry in March 2024 suggested that innovation is focusing on improving consumer experience, better battery performance, personalisation, and ringfencing against cross-compatibility

This makes a great, strong leaf for pipes or cigarettes

Economic Resilience: Demand remains stable regardless of GDP growth, recession, or expansion phases

Explore the dangers of tobacco and more information on the tobacco industrys marketing manipulation and learn more about its harmful effects so you can inspire change in your community.

And at worst, it may put your health at risk

According to an internal notice, the company would cut 5,500 positions by the end of 2026 and outsource an additional 3,500 jobs